Asking for a Reply by Thursday
Asking for feedback by a deadline only works if something happens when it passes. The ask sentence, four worked versions, and what silence is allowed to mean.
Response-Deadline
The Pre-Read That Actually Gets Read
A meeting pre-read short enough that people finish it, the version for a team that will not read in the room, and the one that failed at eleven pages.
Nobody Read Your Document: A Recovery Procedure
Nobody read your document. Four diagnoses, the exact re-send message for each, and the one case where getting people to read it will not help.